This piece is comprised of vintage magazine clipping of cigarette adverts from the 1950s-1980s. Marlboro often used the narrative of a Cowboy smoking to promote their brand. Here Rose chose magazine clippings that most eloquently depict the close ties between the American dream and cigarettes. How a particular brand of cigarettes became so synonymous with the ideal American image, and how something so terrible for health became a staple in every American home.
The Cowboy Quit Smoking is a limited giclée print hand-finished with spray paint and gold leaf. From a small edition of 20, the piece is signed and numbered by the artist.
Hand Finished: Yes
Medium: Giclee, Print
Edition Type: Limited Edition
Edition Size: 20
Size (cm): 145 x 100
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About the artist
Charlotte Rose is a self-taught artist residing in North London. In 2021, Rose held her debut solo show, ‘I Quit Last Week’, which centred around nostalgic branding from the late 20th century.
The sell-out show featured 15 large-scale acrylic on plywood paintings. The aim of the exhibition was to prescribe new truths to old illusions, with each piece being an exploration of the ‘dream sold by ad companies to sell poisonous goods.’
Rose’s extensive social network and soaring profile has brought her work to the attention of celebrities, including Phoebe Waller-Bridge and Yung Blud, both of whom have commissioned work from her. Via her art, Rose intends to evoke consumer nostalgia, while challenging its intention.