Dave Buonaguidi Biography

Dave Buonaguidi boasts an impressive 30-year career in the advertising industry. Founder of St Luke’s, the world’s first co-operative agency, Buonaguidi has also had stints at the progressive ad agency Karmarama and worked as creative director at Channel 4. It was during an advertising sabbatical that Buonaguidi took up the art of screen-printing, a skill that provided him with the creative outlet he needed to share his imaginative ideas with the world.  

Working with found images and raw materials, Buonaguidi pushes visual boundaries, emblazoning with kitsch imagery with assertive slogans that demand attention. Applying his expertise in advertising and mass production, his combination of image and text verges on shock-factor, but always with a light-hearted and mischievous twist. 

In 2003, Buonaguidi created the iconic ‘Make Tea Not War’ poster for the march against the war on Iraq. Today, this piece forms part of the collection at the V&A and hangs in the Museum of Modern and Contemporary Art of Trento and Rovereto in Italy.